Blu-ray Sales, July 14-20: Shazam Transforms Home Media Sales

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Blu-ray Sales, July 14-20: Shazam Transforms Home Media Sales

Posted July 27, 2019 12:32 PM by Josh Katz

For the week that ended on July 20th, Warner and New Line Home Entertainment's Shazam debuted at number one on the Blu-ray-only and overall package-media charts. This peppy, light-hearted adaptation of the iconic DC superhero was a solid hit for the studios following its release last April. The film netted good critical notices (it has a 70% rating on Metacritic), and it ended up grossing over $364 million worldwide on top of its estimated $100-million production budget. This week, Shazam had a strong Blu-ray market share of 72%.

Next up on the Blu-ray-only sales ranking was Warner's Harry Potter: 8-Film Collection. One of the studio's most successful and most enduring franchises (just last year, theaters saw the release of the second Harry Potter prequel Fantastic Beasts: The Crimes of Grindelwald), this box set compiles every Potter from Harry Potter and the Sorcerer's Stone through Harry Potter and the Deathly Hallows: Part 2. The box set had a very good Blu-ray market share of 68% and sold q9% as many Blu-rays as Shazam. On the overall package-media chart, the Harry Potter: 8-Film Collection came in third place (behind Twentieth Century Fox's Breakthrough) and sold 20% as many total units as Shazam.

Finally, Marvel and Walt Disney Studios Home Entertainment's Captain Marvel rounded out the top three on the Blu-ray-only sales list. The MCU's first female-centric superhero story, Captain Marvel proved a sizable hit following its North American release last March. The film garnered very decent critical comments (it has a 64% rating on Metacritic), and it then went on to gross over $1.1 billion worldwide on top of its estimated $152-million production budget. Regarding the Blu-ray-only sales list, the film had a solid HD market share of 68% and sold 13% as many Blu-rays as Shazam. On the overall package-media rankings, Captain Marvel came in fifth place and sold 14% as many total units as the DC superhero adventure.

Top Ten Blu-ray Sellers for Week Ending 7/20/19:
  1. Shazam!
  2. Harry Potter: 8-Film Collection
  3. Captain Marvel
  4. Breakthrough
  5. Dumbo
  6. How to Train Your Dragon: The Hidden World
  7. Aquaman
  8. Pet Sematary
  9. The Lion King
  10. Fantastic Beasts: The Crimes of Grindelwald
Top Five Home Media Sellers for Week Ending 7/20/19 (% of Blu-ray's Market Share Noted):
  1. Shazam! (72%)
  2. Breakthrough (36%)
  3. Harry Potter: 8-Film Collection (68%)
  4. Dumbo (56%)
  5. Captain Marvel (68%)
Top Five Blu-ray 3D Sellers for Week Ending 7/20/19 (Per % of Total Unit Sales):
  1. Shazam! 3D (3%)
  2. Aquaman 3D (2%)
  3. Fantastic Beasts: The Crimes of Grindelwald 3D (2%)
  4. Spider-Man: Homecoming 3D (1%)
  5. Kong: Skull Island 3D (0.7%)
Top Five UHD Blu-ray Sellers for Week Ending 7/20/19 (Per % of Total Unit Sales):
  1. Spider-Man: Into the Spider-Verse 4K (26%)
  2. Aquaman 4K (21%)
  3. Shazam! 4K (18%)
  4. A Star Is Born 4K (15%)
  5. Fantastic Beasts: The Crimes of Grindelwald 4K (14%)