The British Film Institute has released a promotional video for a recent restoration of the Hovis advert for Boy on the Bike (1973). The video also contains information for other restoration projects from the BFI's Commercial Break collection.
Synopsis: Old Ma Peggoty's house at the top of the hill in a fictional 'Northern' (actually South-Western) town is the last delivery in Ridley Scott's 'Boy on a Bike', voted one of Britain's best-loved adverts ever. Freewheeling down the cobbles of Gold Hill in Shaftesbury, Dorset, our young hero rides into the sunset in what is one of the most iconic moments in TV advertising history. There's wheatgerm in that there bread - but also a claim that falls fowl of today's advertising standards, so the 2019 reboot had to re-record the narration. This restored version preserves the original in all its glory.