Blu-ray Sales, September 9-15: Ocean's 8 Steals Home-Media Title

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Blu-ray Sales, September 9-15: Ocean's 8 Steals Home-Media Title

Posted September 23, 2018 10:04 AM by Josh Katz

For the week that ended on September 15th, Warner Home Entertainment's Ocean's 8 debuted at number one on the Blu-ray-only and overall package-media charts. A female-centric installment in the Ocean's 11 franchise, this light heist-comedy was a modest success this summer. The film scored decent critical notices (it has a 61% Metacritic score), and it went on to gross over $139 million domestically on top of its estimated $70-million production budget. This week, the film had a Blu-ray market share of 50%.

Next up on the Blu-ray-only and overall package-media sales rankings was Twentieth Century Fox Home Entertainment's Deadpool 2. The much-anticipated follow-up to Tim Miller and Ryan Reynolds' 2016 smash hit, this raunchy action-comedy proved almost as successful as its predecessor. Deadpool 2 garnered fine critical notices (note its 66% Metacritic score) and grossed over $734 million worldwide on top of its estimated $110-million production budget. Deadpool 2 had a good HD market share of 64% and sold 81% as many Blu-rays and 63% as many total units as Ocean's 8.

Finally, Marvel and Walt Disney Home Entertainment's Avengers: Infinity War rounded out the top three on the Blu-ray-only and overall package-media sales lists. This third entry in the joint The Avengers series - and the most narratively consequential MCU feature of 2018 - Infinity War has proven to be one of the year's biggest successes. After receiving decent critical notices (a 68% score on Metacritic), the film then went on to gross over $2 billion worldwide on top of its massive estimated production budget (somewhere in the realm of $315-to-$400 million). Infinity War had a solid HD market share of 64% and sold 75% as many Blu-rays and 58% as many total units as the Ocean's sequel.

Top Ten Blu-ray Sellers for Week Ending 9/15/18:
  1. Ocean's 8
  2. Deadpool 2
  3. Avengers: Infinity War
  4. Hocus Pocus
  5. Deadpool: The Complete Collection (For Now)
  6. Hereditary
  7. The Nightmare Before Christmas
  8. The Big Bang Theory: The Complete Eleventh Season
  9. The Death of Superman
  10. Book Club
Top Five Home Media Sellers for Week Ending 9/15/18 (% of Blu-ray's Market Share Noted):
  1. Ocean's 8 (50%)
  2. Deadpool 2 (64%)
  3. Avengers: Infinity War (64%)
  4. Hocus Pocus (50%)
  5. The Big Bang Theory: The Complete Eleventh Season (30%)
Top Four Blu-ray 3D Sellers for Week Ending 9/15/18 (Per % of Total Unit Sales):
  1. Ready Player One 3D (4%)
  2. Spider-Man: Homecoming 3D (3%)
  3. Rampage 3D (0.4%)
  4. The Nightmare Before Christmas 3D (0.02%)
  5. Epic 3D (0.01%)
Top Five UHD Blu-ray Sellers for Week Ending 9/15/18 (Per % of Total Unit Sales):
  1. Deadpool: The Complete Collection (For Now) 4K (24%)
  2. Avengers: Infinity War 4K (15%)
  3. Ready Player One 4K (13%)
  4. Black Panther 4K (12%)
  5. Rampage 4K (11%)