Blu-ray Sales, August 26-September 1: Deadpool 2 Remains on Top

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Blu-ray Sales, August 26-September 1: Deadpool 2 Remains on Top

Posted September 8, 2018 12:10 PM by Josh Katz

For the week that ended on September 1st, Twentieth Century Fox Home Entertainment's Deadpool 2 remained at number one on the Blu-ray-only and overall package-media charts. The much-anticipated follow-up to Tim Miller and Ryan Reynolds' 2016 smash hit, this raunchy action-comedy proved almost as successful as its predecessor. Deadpool 2 garnered fine critical notices (note its 66% Metacritic score) and grossed over $734 million worldwide on top of its estimated $110-million production budget. This week, the film had a solid Blu-ray market share of 68%.

Next up on the Blu-ray-only and overall package-media sales rankings was Marvel and Walt Disney Home Entertainment's Avengers: Infinity War. This third entry in the joint The Avengers series - and the most narratively consequential MCU feature of 2018 - Infinity War has proven to be one of the year's biggest successes. After receiving decent critical notices (a 68% score on Metacritic), the film then went on to gross over $2 billion worldwide on top of its massive estimated production budget (somewhere in the realm of $315-to-$400 million). Infinity War had a good HD market share of 67% and sold 60% as many Blu-rays and 61% as many total units as the Deadpool sequel.

Finally, Paramount Home Media Entertainment's Book Club rounded out the top three on the Blu-ray-only and overall package-media sales lists. A showcase for leads Jane Fonda, Mary Steenburgen, Diane Keaton, and Candice Bergen, this comedy proved a sleeper success last May. While it only scored mediocre critical appreciation (it has a 53% Metacritic score), the film grossed over $68 million domestically on top of its estimated $10-million production budget. Book Club had a Blu-ray market share of 43% and sold 24% as many Blu-rays and 38% as many total units as Deadpool 2.

Top Ten Blu-ray Sellers for Week Ending 9/01/18:
  1. Deadpool 2
  2. Avengers: Infinity War
  3. Book Club
  4. Tag
  5. Upgrade
  6. Deadpool: The Complete Collection (For Now)
  7. Ready Player One
  8. Rampage
  9. The Greatest Showman
  10. Black Panther
Top Five Home Media Sellers for Week Ending 9/01/18 (% of Blu-ray's Market Share Noted):
  1. Deadpool 2 (68%)
  2. Avengers: Infinity War (67%)
  3. Book Club (43%)
  4. Tag (47%)
  5. Upgrade (66%)
Top Four Blu-ray 3D Sellers for Week Ending 9/01/18 (Per % of Total Unit Sales):
  1. Spider-Man: Homecoming 3D (4%)
  2. Ready Player One 3D (3%)
  3. Rampage 3D (0.2%)
  4. Epic 3D (0.01%)
Top Five UHD Blu-ray Sellers for Week Ending 9/01/18 (Per % of Total Unit Sales):
  1. Deadpool: The Complete Collection (For Now) 4K (24%)
  2. Avengers: Infinity War 4K (18%)
  3. Rampage 4K (13%)
  4. Deadpool 2 4K (11%)
  5. Black Panther 4K (10%)