Blu-ray Sales, August 12-18: Infinity War Defeats Home Media Opponents

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Blu-ray Sales, August 12-18: Infinity War Defeats Home Media Opponents

Posted August 25, 2018 09:53 PM by Josh Katz

For the week that ended on August 18th, Marvel and Walt Disney Home Entertainment's Avengers: Infinity War debuted at number one on the Blu-ray-only and overall package-media charts. The third entry in the joint The Avengers series - and the most narratively consequential MCU feature of 2018 - Infinity War has proven to be one of the year's biggest successes. After receiving decent critical notices (a 68% score on Metacritic), the film then went on to gross over $2 billion worldwide on top of its massive estimated production budget (somewhere in the realm of $315-to-$400 million). This week, the film had a terrific Blu-ray market share of 76%.

Next up on the Blu-ray-only and overall package-media sales rankings was from Warner Home Entertainment: Ready Player One. In adapting the popular Ernest Cline novel, director Steven Spielberg scored a blockbuster entertainment that performed decently with critics and audiences. It received average critical notices (the film has a Metacritic rating of 64%) and then grossed $582 million worldwide on top of its $175-million production budget. Ready Player One had a solid HD market share of 66% and sold 3% as many Blu-rays and total units as Avengers: Infinity War.

Finally, another Warner title - The Death of Superman - filled out the top-three spots on the Blu-ray-only sales list. The latest adaptation of the Superman-Doomsday comic arc (after Superman: Doomsday and Batman v Superman: Dawn of Justice), The Death of Superman represents DC and Warner's most ambitious take at the material yet, setting up a multi-part animated story that will continue with Reign of the Supermen in 2019. Death of Superman had a strong HD market share of 73% and sold 2% as many Blu-rays as Infinity War. Regarding the overall package-media list, the film came in fourth place - behind the Melissa McCarthy vehicle Life of the Party - where it again sold 2% as many total units as the Marvel blockbuster.

Top Ten Blu-ray Sellers for Week Ending 8/18/18:
  1. Avengers: Infinity War
  2. Ready Player One
  3. The Death of Superman
  4. Black Panther
  5. The Avengers
  6. Avengers: Age of Ultron
  7. Life of the Party
  8. Rampage
  9. The Greatest Showman
  10. Breaking In
Top Five Home Media Sellers for Week Ending 8/18/18 (% of Blu-ray's Market Share Noted):
  1. Avengers: Infinity War (76%)
  2. Ready Player One (66%)
  3. Life of the Party (34%)
  4. The Death of Superman (73%)
  5. Black Panther (63%)
Top Five Blu-ray 3D Sellers for Week Ending 8/18/18 (Per % of Total Unit Sales):
  1. Spider-Man: Homecoming 3D (5%)
  2. Ready Player One 3D (4%)
  3. Avengers: Age of Ultron 3D (1%)
  4. Pacific Rim: Uprising 3D (0.7%)
  5. Rampage 3D (0.4%)
Top Five UHD Blu-ray Sellers for Week Ending 8/18/18 (Per % of Total Unit Sales):
  1. The Avengers 4K (86%)
  2. Avengers: Age of Ultron 4K (79%)
  3. Avengers: Infinity War 4K (19%)
  4. Black Panther 4K (15%)
  5. Ready Player One 4K (13%)