Netflix Sees Blu-ray Adoption Explode
Posted December 9, 2008 03:01 PM by Josh Dreuth
Despite raising rental fees for Blu-ray users, the popular online movie renter has seen the number of Blu-ray users explode over 500,000, meeting year-end projections over a month early. The company believes that cheaper Blu-ray players along with a struggling economy mean that more users are opting to stay home and watch movies rather than venturing to their local theaters.
Barry McCarthy, CEO of Netflix, commented, "The economy's been very much our friend. We've had a remarkably strong quarter. There's no downward migration of price points by existing customers."