Posted May 21, 2007 04:45 PM by Josh Dreuth
Prior to the release of the PS3 in Europe, HD DVD was comfortably outselling Blu-ray discs on a weekly basis. But now, less than two months since PS3's release, Blu-ray has gained a 64% share on the year, and consistently outsells HD DVD weekly. Specifically, last week's data shows Blu-ray having a weekly sales ratio 3-to-1 over HD DVD, a ratio Blu-ray in the US has only managed once (when Casino Royale was released).
For many months, top executives from Blu-ray exclusive studios have claimed that there is no format war because of how well Blu-ray is selling outside of the United States. Their comments have now been backed by data suggesting that Blu-ray in Europe may soon rise to the popularity it has in Japan (where Blu-ray owns 96% of the HD movie market).