According to Sony Pictures Home Entertainment, sales of Blu-ray Disc movies are on pace to double this year, reaching a revenue of $1 Billion. While DVD sales are suffering from the recent economic struggles, Blu-ray sales are outpacing most other consumer electronics products. Equally impressive is that the percentage of Blu-ray sales compared to DVD sales is also increasing.
David Bishop, President of Sony Pictures Home Entertainment, commented, "Considering the bad economic news that is all around us, Blu-ray sales continue to grow at a phenomenal rate. You cannot find any consumer electronics product or new delivery system that is performing at that percentage growth rate."
Paramount has benefited the most recently, selling over 200,000 units of the recent release of '
Transformers', and over 500,000 copies of '
Iron Man' in its first week.