According to various retail sources, on average, 20% of all '
Iron Man' discs that were sold last week were on the Blu-ray format. For Internet-based stores, that percentage climbed to an astounding 50%. While final unit sales data has yet to be reported, it is expected that 'Iron Man' is the highest selling Blu-ray yet.
Oddly enough, Paramount Home Entertainment has yet to make an official statement on the sales data, but one thing is for sure: If 'Iron Man' hasn't already broken the 1 Million units sold barrier yet, it will likely do so by the end of the year.