Blu-ray Sales, Aug. 3-9: Insurgent Rebels Against Other Titles

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Blu-ray Sales, Aug. 3-9: Insurgent Rebels Against Other Titles

Posted August 13, 2015 10:10 AM by Josh Katz

For the week that ended on August 9th, Lionsgate Home Entertainment's Insurgent took the top spot on the Blu-ray-only and overall package-media lists. An adaptation of the second book in Veronica Roth's popular Divergent series, the picture continues the narrative started in the hit 2014 film Divergent, although Insurgent did not prove as successful as its predecessor. While it had a better worldwide box-office gross ($295 million vs. Divergent's $288 million), at $110 million it also cost about $25 million more to produce; the film also mustered disappointing critical notices, as evinced by its 42% score on Metacritic. This week, Insurgent had a Blu-ray market share of 53%.

Next up on the Blu-ray-only and overall package-media rankings was DreamWorks Home Entertainment's Home. This CGI-animated comedy struggled to earn back its production budget for the studio last March. It garnered mediocre critical support (the film has a 55% rating on Metacritic) and grossed only $176 million worldwide on top of its projected $135-million budget (that said, the picture performed much stronger overseas, earning an additional $209 million). On the Blu-ray-only ranking, Home sold 35% as many Blu-rays as Insurgent (and had an HD market share of 36%) and 52% as many total units.

Ultimately, though, consumers proved loyal to the Divergent brand; the number-three title on both the Blu-ray-only and overall package-media charts was a double-feature bundle of Insurgent and Divergent. On the Blu-ray-only list, this Wal-Mart exclusive sold 13% as many copies as just Insurgent by itself and had a Blu-ray market share of 47%. Regarding the overall package-media list, the Insurgent and Divergent two-pack sold 14% as many total units as Insurgent.

Top Ten Blu-ray Sellers for Week Ending 08/09/15:
  1. Insurgent
  2. Home
  3. Insurgent / Divergent
  4. Do You Believe?
  5. Divergent
  6. X-Men: Days of Future Past
  7. Justice League: Gods and Monsters
  8. The Longest Ride
  9. Ex Machina
  10. Paul Blart: Mall Cop 2
Top Five Home Media Sellers for Week Ending 08/09/15 (% of Blu-ray's Market Share Noted):
  1. Insurgent (53%)
  2. Home (36%)
  3. Insurgent / Divergent (47%)
  4. Descendants (DVD only)
  5. Do You Believe? (31%)
Top Five Blu-ray 3D Sellers for Week Ending 08/09/15 (Per % of Total Unit Sales):
  1. Jupiter Ascending 3D (19%)
  2. Insurgent 3D (18%)
  3. The Hobbit: The Battle of the Five Armies 3D (4%)
  4. Home 3D (2%)
  5. Despicable Me 2 3D (2%)