Blu-ray Sales, July 13-19: The Longest Ride Heads Towards Number One

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Blu-ray Sales, July 13-19: The Longest Ride Heads Towards Number One

Posted July 23, 2015 04:12 PM by Josh Katz

For the week that ended on July 19th, Twentieth Century Fox Home Entertainment's The Longest Ride took the number-one position on the Blu-ray-only and overall package-media charts. Director George Tillman Jr.'s adaptation of the popular Nicholas Sparks novel was a modest hit for the studio last April. Despite poor critical support (the film has a 33% rating on Metacritic), it grossed almost $60 million worldwide on top of its projected $34-million budget. This week, The Longest Ride had a Blu-ray market share of 24%.

Next up on the Blu-ray-only rankings was another Fox release: the special "Rogue Cut" of X-Men: Days of Future Past. Director Bryan Singer's ambitious sci-fi blockbuster - it is simultaneously a prequel and sequel to the likes of X-Men: The Last Stand, The Wolverine, and X-Men: First Class - was a big success when it premiered last May; after receiving positive critical acclaim (it has a Metacritic score of 74%), the film grossed over $746 million worldwide on top of its estimated $200-million budget. On the Blu-ray-only ranking, Days of Future Past sold 96% as many Blu-rays as The Longest Ride and had a strong HD market share of 75%. Regarding the overall package-media chart, Days of Future Past came in fourth place - behind Sony's Paul Blart: Mall Cop 2 and Lionsgate's Ex Machina, respectively - and sold 31% as many total units as The Longest Ride.

Finally, Ex Machina rounded out the top three spots on the Blu-ray-only and overall package-media lists. Director Alex Garland's twisty sci-fi drama - his first film as a director after penning such features as 28 Days Later and Sunshine - was a nice-sized hit on the indie market this year. Ex Machina accrued fairly robust critical support (the film has a 78% rating on Metacritic), and it grossed over $36 million worldwide on top of a projected $15-million budget. The picture sold 88% as many Blu-rays as The Longest Ride (and had an HD market share of 57%) and 38% as many total units.

Top Ten Blu-ray Sellers for Week Ending 07/19/15:
  1. The Longest Ride
  2. X-Men: Days of Future Past
  3. Ex Machina
  4. Paul Blart: Mall Cop 2
  5. It Follows
  6. The Lord of the Rings Trilogy
  7. Despicable Me 2
  8. Get Hard
  9. Kingsman: The Secret Service
  10. Despicable Me
Top Five Home Media Sellers for Week Ending 07/19/15 (% of Blu-ray's Market Share Noted):
  1. The Longest Ride (24%)
  2. Paul Blart: Mall Cop 2 (35%)
  3. Ex Machina (57%)
  4. X-Men: Days of Future Past (75%)
  5. It Follows (50%)
Top Five Blu-ray 3D Sellers for Week Ending 07/19/15 (Per % of Total Unit Sales):
  1. Jupiter Ascending 3D (8%)
  2. The Hobbit: The Battle of the Five Armies 3D (5%)
  3. Jurassic Park 3D (4%)
  4. Despicable Me 2 3D (2%)
  5. The SpongeBob Movie: Sponge Out of Water 3D (2%)