Blu-ray Sales, July 6-12: Get Hard Remains Number One

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Blu-ray Sales, July 6-12: Get Hard Remains Number One

Posted July 18, 2015 08:41 AM by Josh Katz

For the week that ended on July 12th, Warner Home Entertainment's Get Hard remained at the number-one position on the Blu-ray-only and overall package-media charts. Adapted from a story idea by Anchorman and Step Brothers filmmaker Adam McKay, director Etan Cohen's raunchy comedy was a modest hit for the studio last March. Despite poor critical support (the film has a 34% rating on Metacritic), it grossed over $90 million domestically on top of its projected $40-million budget. This week, Get Hard had a Blu-ray market share of 26%.

Next up on the Blu-ray-only and overall package-media rankings was Lionsgate Home Entertainment's Maggie. The film, a bleak zombie drama starring Arnold Schwarzenegger and Abigail Breslin, struggled to make an impression on critics and audiences despite the presence of its Terminator star in a rare dramatic role. The film currently has a 52% rating on Metacritic, and it only grossed just over $187,000 domestically. On the Blu-ray-only ranking, Maggie sold 67% as many Blu-rays as Get Hard and had an HD market share of 35%. Regarding the overall package-media chart, Maggie sold 50% as many total units as Get Hard.

Finally, Twentieth Century Fox Home Entertainment's Kingsman: The Secret Service rounded out the top three spots on the Blu-ray-only list. Director Matthew Vaughn's violent comic-book adaptation - from The Secret Service by Mark Millar and Dave Gibbons - was a surprise hit for the studio last February; despite middling critical support (the film has a 58% rating on Metacritic), it grossed over $403 million worldwide on top of its projected $81-million budget. On the Blu-ray-only ranking, Kingsman sold 42% as many Blu-rays as Get Hard and had an HD market share of 29%. On the overall package-media chart, Kingsman came in fifth place - behind, respectively, Woman in Gold and Despicable Me 2 - and sold 37% as many total units as the Will Ferrell-Kevin Hart-starring comedy.

Top Ten Blu-ray Sellers for Week Ending 07/12/15:
  1. Get Hard
  2. Maggie
  3. Kingsman: The Secret Service
  4. American Sniper
  5. Despicable Me
  6. Woman in Gold
  7. Despicable Me 2
  8. Last Knights
  9. Chappie
  10. Big Hero 6
Top Five Home Media Sellers for Week Ending 07/12/15 (% of Blu-ray's Market Share Noted):
  1. Get Hard (26%)
  2. Maggie (35%)
  3. Woman in Gold (21%)
  4. Despicable Me 2 (20%)
  5. Kingsman: The Secret Service (29%)
Top Five Blu-ray 3D Sellers for Week Ending 07/12/15 (Per % of Total Unit Sales):
  1. Guardians of the Galaxy 3D (15%)
  2. Jupiter Ascending 3D (7%)
  3. Jurassic Park 3D (6%)
  4. The Hobbit: The Battle of the Five Armies 3D (5%)
  5. The SpongeBob Movie: Sponge Out of Water 3D (2%)