Blu-ray Sales, June 29-July 5: Get Hard Cracks Wise on the Charts

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Blu-ray Sales, June 29-July 5: Get Hard Cracks Wise on the Charts

Posted July 9, 2015 11:08 AM by Josh Katz

For the week that ended on July 5th, Warner Home Entertainment's Get Hard took the number-one position on the Blu-ray-only and overall package-media charts. Director Etan Cohen's raunchy comedy - adapted from a story idea by Anchorman and Step Brothers mastermind Adam McKay - was a modest hit for the studio last March; despite poor critical support (the film has a 34% rating on Metacritic), it grossed over $90 million domestically on top of its projected $40-million budget. This week, Get Hard had a Blu-ray market share of 31%.

Next up on the Blu-ray-only and overall package-media rankings was Twentieth Century Fox Home Entertainment's Kingsman: The Secret Service. Director Matthew Vaughn's violent comic-book adaptation - from The Secret Service by Mark Millar and Dave Gibbons - was a surprise hit for the studio last February; despite middling critical support (the film has a 58% rating on Metacritic), it grossed over $403 million worldwide on top of its projected $81-million budget. On the Blu-ray-only ranking, Kingsman sold 30% as many Blu-rays as Get Hard and had an HD market share of 31%. Regarding the overall package-media chart, Kingsman sold 29% as many total units as Get Hard.

Finally, Sony Pictures Home Entertainment's Chappie rounded out the top three spots on the Blu-ray-only list. The third film from District 9 director Neill Blomkamp, Chappie struggled to make an impression with audiences last March. The sci-fi picture scored a 41% rating on Metacritic and earned just $31.5 million domestically on top of its $49-million budget, though it did net an additional $70 million in international totals. On the Blu-ray-only ranking, Chappie sold 25% as many Blu-rays as Get Hard and had an HD market share of 46%. On the overall package-media chart, Chappie came in seventh place - behind, respectively, Last Knights, American Sniper, Despicable Me 2, and Teen Beach 2 - and sold 17% as many total units as the Will Ferrell-Kevin Hart-starring comedy.

Top Ten Blu-ray Sellers for Week Ending 07/05/15:
  1. Get Hard
  2. Kingsman: The Secret Service
  3. Chappie
  4. Last Knights
  5. American Sniper
  6. The Gunman
  7. The SpongeBob Movie: Sponge Out of Water
  8. Interstellar
  9. Despicable Me 2
  10. Despicable Me
Top Five Home Media Sellers for Week Ending 07/05/15 (% of Blu-ray's Market Share Noted):
  1. Get Hard (31%)
  2. Kingsman: The Secret Service (31%)
  3. Last Knights (31%)
  4. American Sniper (33%)
  5. Despicable Me 2 (22%)
Top Five Blu-ray 3D Sellers for Week Ending 07/05/15 (Per % of Total Unit Sales):
  1. Guardians of the Galaxy 3D (15%)
  2. Jupiter Ascending 3D (7%)
  3. Jurassic Park 3D (5%)
  4. The Hobbit: The Battle of the Five Armies 3D (4%)
  5. The SpongeBob Movie: Sponge Out of Water 3D (2%)