Criterion Offers Upgrade Program, Too
Posted August 22, 2008 02:35 PM by Josh Dreuth
The Criterion Collection has revealed that they will offer an upgrade program for those Criterion DVD owners looking to upgrade their current collection to Blu-ray. Simply send in the DVD disc you want upgraded along with a check for $25 ($20 upgrade fee plus $5 shipping) and they'll send you the Blu-ray version of the title (disc only).
The company has pledged to use the current DVD numbering and packaging for Blu-ray releases with the only physical difference being the use of the blue Blu-ray case. That way owners can simply pop the Blu-ray into their existing DVD case and maintain the overall "look" of their collection.
It was also revealed that pricing of Blu-ray titles will be similar to that of the DVDs. Criterion has been mastering their titles in high definition for some time, so there is little additional cost (to them) to put the title out on Blu-ray. This, they say, will help people decide on which version to pick up when they begin releasing new titles day-and-date on both formats.
Thanks to nathanp for submitting the news.