Blu-ray Sales, May 11-17: Fifty Shades Stays on Top

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Blu-ray Sales, May 11-17: Fifty Shades Stays on Top

Posted May 21, 2015 02:13 PM by Josh Katz

For the week that ended on May 17th, Universal Studios Home Entertainment's Fifty Shades of Grey again took the top spot on the Blu-ray and overall package-media lists. This adaptation of E.L. James' bestselling erotic novel netted Universal a healthy profit despite unspectacular critical notices (a Metacritic score of 46%); Fifty Shades of Grey grossed over $569 million worldwide on top of a $40-million budget. During its second week on all home media platforms, the film had a Blu-ray market share of 56%.

Next up on the Blu-ray-only and overall package-media charts was another holdover: the Weinstein Company's Paddington. Director Paul King's adaptation of author Michael Bond's beloved literary character was a modest theatrical success last January. The film earned $258 million worldwide on top of an estimated $55-million budget, and it also enjoyed a decent critical reception (its Metacritic score stands at 77%). On the Blu-ray-only ranking, Paddington sold 8% as many Blu-rays as Fifty Shades of Grey and had an HD market share of 37%. On the overall package-media chart, however, Paddington came in at third under Universal's Pitch Perfect.

Finally, Universal Studios Home Entertainment's Blackhat rounded out the top three spots on the Blu-ray-only and overall package-media lists. Director Michael Mann's stylish cyber-thriller - his first film since 2009's Public Enemies - was a major critical and commercial flop for Universal this year. Blackhat earned just over $17 million worldwide on top of its estimated $70-million budget, and it currently has a 51% score on Metacritic. Blackhat sold 7% as many Blu-ray copies as Fifty Shades of Grey and had a Blu-ray market share of 49%. On the overall package-media rankings, Mann's film debuted at sixth place behind Mortdecai and The Cobbler.

Top Ten Blu-ray Sellers for Week Ending 05/17/15:
  1. Fifty Shades of Grey
  2. Paddington
  3. Blackhat
  4. Mortdecai
  5. The Cobbler
  6. Taken 3
  7. Selma
  8. Interstellar
  9. The Hobbit: The Battle of the Five Armies
  10. Pitch Perfect
Top Five Home Media Sellers for Week Ending 05/17/15 (% of Blu-ray's Market Share Noted):
  1. Fifty Shades of Grey (56%)
  2. Pitch Perfect (14%)
  3. Paddington (37%)
  4. Mortdecai (27%)
  5. The Cobbler (29%)
Top Five Blu-ray 3D Sellers for Week Ending 05/17/15 (Per % of Total Unit Sales):
  1. Guardians of the Galaxy 3D (21%)
  2. Captain America: The Winter Soldier 3D (15%)
  3. Jurassic Park 3D (8%)
  4. The Hobbit: The Battle of the Five Armies 3D (6%)
  5. Penguins of Madagascar 3D (6%)