Blockbuster Seeing Increased Blu-ray Sales
Posted August 8, 2008 12:22 PM by Josh Dreuth
Jim Keyes, CEO of Blockbuster, stated during a conference call with investors that the movie rental giant is now selling 2,000 to 3,000 Blu-ray Disc players a week since erecting Blu-ray themed kiosks at their retail the locations. Because of this success, he feels that Blockbuster will soon become an ideal location for the rental and purchase of Blu-ray products.
Keyes commented, "We think we are seeding the Blu-ray population. We are seeing consistent growth, new customer growth, which is probably contributing to our increased [in-store] foot traffic."