BIG Acquires Warner Titles for India
Posted July 30, 2008 11:58 AM by Josh Dreuth
BIG Home Entertainment has announced that they will soon begin distributing titles from expansive Warner Brothers film catalog in India, Sri Lanka,and Bangladesh. The company will have access to distribute titles from the entire Warner family, including sub-studios like HBO, Castle Rock, and New Line. They plan to distribute the titles on Blu-ray in addition to the normal VCD and DVD releases.
One major concern with regards to bringing titles to these parts of the world has been piracy. BIG feels they will be able to control it with new anti-piracy measures. Shweta Agnohotri, Chief Operating Office of BMHE commented, "While piracy has to some extent been curbed in India, it is still a big menace in Sri Lanka and Bangladesh where pirated home video products account for 99 percent of the market."
No word on what measures will be used, but this is welcome news to high definition fans in this part of the world.