Best Buy: Blu-ray is this Holiday Season's Hot Gift

In an interview with Home Media Magazine, Jill Hamburger, VP of Entertainment for Best Buy, stated that the retail store expects Blu-ray to be the hot item this holiday season. She commented, "This will be the first holiday season where we can talk to customers about Blu-ray without the distraction of a format war. We can focus on showcasing the picture, sound and features of the format, which we believe customers will be blown away by."

She continued, "We also believe the lineup of movies coming out on Blu-ray this year, particularly for the holidays, will help generate a great deal of excitement. Titles such as The Dark Knight, Prince Caspian and Hellboy 2 are going to drive a lot of BD interest and will be great for showcasing the possibilities for the format. It is the content that drives the excitement, so we want to be sure customers know about the Blu-ray titles."

When asked how Best Buy would be educating consumers about the benefits of Blu-ray, Hamburger mentioned, "We will have interactive displays in our stores to let people test drive Blu-ray, in addition to educational resources online at BestBuy.com. We will also use our Magnolia Home Theater listening rooms to give demos of the format so customers can truly experience the impact of HD picture and sound."

To read the entire interview, click on the source link below.