Lionsgate to Distribute CBS Films Releases
Posted November 13, 2014 05:50 PM by Webmaster
Lionsgate and CBS Films have signed a multi-year distribution agreement. Over the next three years, Lionsgate will oversee theatrical and home video distribution of content produced by CBS Films.
The first film to be covered by the new distribution deal is The DUFF, a teen comedy directed by Ari Sandel and starring Bella Thorne, Mae Whitman, and Robbie Amell.
Following the announcement CBS Films President Terry Press said: "Making movies is only half of the equation – today's marketplace demands a strategic approach to marketing and distribution that is fluid and creative, and no company has demonstrated more vision and innovation than Lionsgate. As we build our homegrown slate and expand our efforts in the acquisition space, we're thrilled to partner with the outstanding Lionsgate team on a plan that provides the flexibility to handle these ambitions."
Lionsgate Co-Chief Operating Officer and Motion Picture Group President Steve Beeks also commented: "CBS Films has emerged as a creative force that will serve as a commercially exciting and reliable source of quality mainstream theatrical releases for years to come. Our partnership unites two companies with powerful brands, complementary strengths and similar entrepreneurial cultures in a distribution agreement that extends the terrific Lionsgate/CBS relationship."