Blu-ray Sales Up 300%

Through the first half of the year, consumer spending on Blu-ray titles is up $200M or 300% from the same period last year. Studios, such as 20th Century Fox, are seeing approximately 8% of title sales in the Blu-ray format, with the expectation that it could rise to as much as 12% by the end of this year.

Lori MacPherson, General Manager for Walt Disney Studios Home Entertainment, North America commented, "I think people are becoming pickier on what they spend their money on, but home entertainment always represents a good value. Thirty dollars for a Blu-ray movie that you can watch over and over again is still a great value."

Studios have been uniformly impressed with the strength of Blu-ray during what has shaped up to be some rough fiscal times for US consumers.