Beginning in early September through sometime early next year, Warner Home Video will offer retailers certain catalog Blu-ray titles for $11 each after rebate. After retail mark-up, that should result in titles being a few dollars less than their current retail pricing. Under the program, retailers would purchase the discs at full price, but would be able to receive a cash rebate upon the sale of each unit.
A few of the discounted Blu-ray titles will be '
The Fugitive', '
Enter the Dragon', '
Clockwork Orange', '
The Shining', '
The Aviator', '
The Road Warrior', and '
Swordfish'.
Warner will also offer some newer titles, such as '
300', '
The Departed', '
I Am Legend', '
Ocean's 13' and '
We Are Marshall', at lower prices, but they will not be discounted to the same extent as the previously mentioned titles.
Lionsgate had previously discounted their early Blu-ray titles, which has led to a noticeable increase in sales. Warner is no doubt hoping to see a similar effect with their titles this important holiday season.