At the Home Media Expo yesterday, Rich Marty, Sony's VP of New Business Development pledged that Sony Pictures would include BD-Live as a standard feature on all future Blu-ray releases. This comes after the successful integration of BD-Live features into such Blu-ray releases as '
Walk Hard: The Dewey Cox Story' and '
Men in Black'.
Marty commented, "We have seen a great response so far. Twenty percent of people who bought the titles are activating BD Live, and of that 20%, 75% went and downloaded something from the discs. There is an appetite for this."
Excited about the possibilities, Marty concluded, "We are in the early days of BD Live, and this is just a taste of what the technology can do."