According to Redhill Group, who compiled data for Home Media Magazine, over 11 million Blu-ray discs have been sold since the format launched in 2006. Sales have quadrupled since this time last year, and early sales data for May suggests that more titles have been sold in the first five months of this year than all of last year combined.
The top three selling Blu-ray titles so far this year, '
I Am Legend', '
3:10 to Yuma', and '
No Country for Old Men' sold between 8-10% on the Blu-ray format, while sales of catalog titles continue to rise when compared to their DVD counterparts - up to 28% in some instances.
Sales are expected to increase as we enter the second half of the year, when blockbuster films like '
Transformers' and '
Sleeping Beauty' hit the market, and more people are expected to adopt the high definition format.