Germany to Become Europe's Biggest Blu-ray Market
Posted October 24, 2013 07:24 PM by Webmaster
A new forecast published by industry analysts IHS indicates that Germany is set to become Europe's biggest Blu-ray market. IHS predicts that more than 32.2 million Blu-ray discs will be sold in Germany this year. In contrast, IHS forecasts that in the UK, until recently Europe's largest Blu-ray market, sales will reach 18.7 million units by the end of the year.
Consumer spending on Blu-ray Discs and DVDs in Germany is also expected to increase 6.4 percent to $2.2 billion in 2013.
According to IHR analyst Tania Loeffler, the impressive sales in Germany are to be credited to strong promotional efforts by large vendors such as Media Markt, Saturn, and Amazon.de.
Loeffler also forecasts that by 2017 more than 36 million Blu-ray discs will be sold annually in Germany. In the UK, sales are expected to reach 19 million units annually during the same period.