Warner Home Video have revealed that they will bring the Jack Black and Mos Def comedy '
Be Kind Rewind' to Blu-ray on June 17th, a full week before the DVD release. This will be the first time any major studio makes the Blu-ray release available prior to the DVD release, providing an interesting experiment to see how consumers react to only seeing the Blu-ray version on store shelves.
The DVD release was initially scheduled for June 10th, but updated information from the studio now indicates an availability date of June 17th. No word if this was done intentionally, or if production problems caused the delay.
Video will be presented in 2.35:1 1080p VC-1 on a BD-25. No audio specs have been announced at this time. Extras, while not currently announced, will most likely mirror the DVD release.
Update:
We have been informed that the differing release dates listed for the Blu-ray and DVD release in Warner's press site was the result of internal miscommunication at Warner. 'Be Kind Rewind' will be released day-and-date with the DVD and not a week earlier. While the future use of this strategy hasn't been ruled out; many within the industry think it is still too early to risk DVD revenue.