At E3 last night Sony revealed the price of the
PlayStation 4. It will be $399 in the US and
€399/£349 in Europe. They also revealed the design, a very slick looking box with elements
that hark back to the PlayStation 2 Slim edition. Jack Tretton, SCEA President, also announced on stage that Sony would
not impose sanctions on used games, trading or lending and that there would be no internet check in requirements.

At the event SCEA showed a plethora of services and games including a new exclusive content deal with Sony's internal movie and television production studio Sony Pictures Entertainment. Details on the scope of this deal will be released later in the year according to Michael Lynton, President and CEO of SPE.

Of the games shown highlights included Square Enix's long awaited Final Fantasy Versus XIII, which has now transformed into Final Fantasy XV and Kingdom Hearts III was also presented by Square Enix. Sony also showed a number of first party games including the long awaited new franchise from Insmoniac spin-off Ready At Dawn (makers of God of War: Chains of Olympus and Ghost of Sparta) and Sony Santa Monica studio -
The Order: 1886, set in Victorian London it follows a mysterious group of characters fighting a war against an unknown enemy. Also present were new trailers for previously announced games
Knack, Killzone Shadow Fall, Driveclub and
Infamous Second Son. There were also a number of third party games shown on stage the most high profile of which was Bungie's
Destiny. The formerly Xbox exclusive developer chose the PS4 event for the gameplay reveal of their multi-platform title and also announced a multi-year exclusive content deal with Sony for their title.

The company also announced that PlayStation Plus would carry over to PS4 but in a slightly sour note that online multi-player gaming would require a subcription to PlayStation Plus, though only one active subscription will be required per console for all accounts to play online. Media features such as Netflix, Hulu and Crackle (and others) remain free to use and do not require a PS+ subscription to use. A deal with Verizon and Coinstar was also announced to bring Redbox Instant to PS3.

Gaikai was also present with the revelation that Sony's cloud service would make its way to PS4 and PS3 in 2014 and will offer select PS3 games via streaming. This opens up the possibility of some kind of backwards compatibility with PS3 for PS4 users, but more details will be required before any judgements can be passed.

Towards the end of the conference Jack Tretton came back on stage to inform the millions watching and waiting about PS4's online DRM policies and suffice it to say that everyone came away happy. Possibly the biggest cheer of any E3 in recent times came when Tretton announced that PS4 would not have any used game restrictions and would not have any mandated online check-in requirements as seen with Microsoft's Xbox One. While it may seem strange for a continuation of current policies to garner the largest cheers, after a high profile anti-DRM campaign by gamers over the last two weeks Sony have responded, and so did gamers all over the world. Sony also released this cheeky video just minutes after the announcement:
At the end of the conference Andrew House, SCE global president and CEO, announced that the console would go on sale for $399 in the US and €399/£349 in Europe and will be available in these two regions during the "holiday season" this year. Japanese and Asian availability has not been confirmed for 2013, the Tokyo Games Show in September will likely be the venue for the pricing and availability announcements in these regions.
