Since the end of the format war, consumers are increasingly purchasing Blu-ray when given the option of purchasing Blu-ray or DVD. Recent retail reports show that Disney's release of Oscar award-winning film '
No Country for Old Men' has sold between 10-15% of its total home video unit sales on the Blu-ray format. Previously, the industry has been accustomed to seeing high profile day-and-date releases selling between 5-10% on high definition formats.
Warner's recent release of '
Appleseed Ex Machina' has sold nearly 30% on Blu-ray, showing the enthusiasm animation fans have for the high definition format. While the unit numbers for 'Appleseed Ex Mahina' aren't nearly as large as those for 'No Country for Old Men', the implications of this increased adoption rate are nonetheless substantial.
The adult industry too is seeing increased demand for Blu-ray. Adult high definition leader Digital Playground has seen demand for Blu-ray spike in recent months. As more and more standard definition quality content is made available online, fewer people are purchasing adult content on DVD. Blu-ray is seen as a way for the adult industry to re-energize slowing home video sales.
As had been predicted, many consumers have been holding out from purchasing Blu-ray titles because of the format war. Now that Blu-ray has been named the victor, more and more consumers and picking up Blu-ray titles every Tuesday.