NPD: PS3 Owners Prefer to Watch Films on Discs
Posted June 7, 2013 04:11 AM by Webmaster
According to The NPD Group, PS3 owners prefer to watch films on Blu-ray and DVD rather than use different streaming services. The new data comes from a survey which was conducted online earlier this year.
The NPD Group points out that watching a DVD (34%) and watching a Blu-ray disc (30%) were the two highest rated non-gaming activities amongst those using their consoles for gaming.
According to the same survey, the two highest rated non-gaming activities amongst Xbox 360 owners were watching You Tube content (24%) and watching DVDs (23%). For Wii users, the highest rated non-gaming activity was streaming films through Netflix (21%).
"The battle in living rooms across the U.S. isn't only between people deciding what to watch, it's between the devices vying to get content onto the screen," said John Buffone, director of the device practice of Connected Intelligence at the NPD Group. "Consumers have a lot of hardware options, on average 1.5 internet devices per connected TV. When it comes to watching streamed content, TV viewers have to choose between the unique set of applications, user interface, and other characteristics offered by each device."