Blu-ray Sales, February 25-March 3: Breaking Dawn Breaks Out at Number One

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Blu-ray Sales, February 25-March 3: Breaking Dawn Breaks Out at Number One

Posted March 7, 2013 02:24 PM by Josh Katz

For the week that ended on March 3rd, Summit and Lionsgate Home Entertainment's release of The Twilight Saga: Breaking Dawn - Part 2 topped the overall package media and Blu-ray-only rankings. When it premiered theatrically last November, the film grossed over $829 million worldwide (on top of its estimated budget of $120 million), and viewer interest in the Twilight franchise propelled Breaking Dawn: Part 2 to continued success on the home media market. Despite having a street date of March 2nd, Breaking Dawn: Part 2 dominated sales with only one retail day and garnered an HD market share of 24%.

Breaking Dawn: Part 2's influence did not stop at the number one position; consumer anticipation for the title also bolstered sales of Summit and Lionsgate's two-movie, Wal-Mart-exclusive Breaking Dawn boxset on the package media and Blu-ray-only charts. The resurgence of this series was not surprising, given Breaking Dawn's popularity. On the Blu-ray only rankings, this bundle sold 27% as many copies as the single-film Breaking Dawn: Part 2 package (and had a Blu-ray market share of 30%), and on the overall package media list, the boxset sold 22% as many units as Part 2.

However, the third place rankings got a little convoluted. On the Blu-ray-only list, Skyfall rounded out the top three. The James Bond adventure has grossed over $1.1 billion worldwide since its theatrical debut in November, and it sold 24% as many Blu-rays as Breaking Dawn: Part 2 and had a 48% HD market share. When taking into account all package media formats, the Academy Award-winning Argo again outpaced Skyfall, selling 15% as many total units as Breaking Dawn: Part 2.

Top Ten Blu-ray Sellers for Week Ending 03/03/13:
  1. The Twilight Saga: Breaking Dawn - Part 2
  2. The Twilight Saga: Breaking Dawn - Part 1 & Part 2
  3. Skyfall
  4. Argo
  5. Game of Thrones: The Complete Second Season
  6. Monsters, Inc.
  7. Peter Pan
  8. Hotel Transylvania
  9. Flight
  10. The Master
Top Five Home Media Sellers for Week Ending 03/03/13 (% of Blu-ray's Market Share Noted):
  1. The Twilight Saga: Breaking Dawn - Part 2 (24%)
  2. The Twilight Saga: Breaking Dawn - Part 1 & Part 2 (30%)
  3. Argo (32%)
  4. Skyfall (48%)
  5. Barbie in The Pink Shoes (10%)
Top Three Blu-ray 3D Sellers for Week Ending 03/03/13 (Per % of Total Unit Sales):
  1. Monsters, Inc. 3D (35%)
  2. Silent Hill: Revelation 3D (15%)
  3. Ice Age: Continental Drift 3D (13%)
  4. Hotel Transylvania 3D (6%)
  5. Brave 3D (5%)