Netflix Beefs Up Blu-ray Offerings

In a statement given by the online movie rental company increasing projected subscribers, Netflix mentioned that they will increase their Blu-ray catalog by as many as 1,500 titles. Currently, Netflix maintains about 400 Blu-ray titles in their rental database. The plus-up in available titles is due to increased demand for high definition movies and the culmination of the format war.

There also continues to be discussion about possibly raising their fees due to the excess cost of the media. When asked if Netflix would raise their fees for Blu-ray customers, CFO for Netflix Barry McCarthy commented, "It seems apparent that content will cost us more. Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins."