Edion Reveals Trade-Up Plan
Posted February 25, 2008 08:52 AM by Josh Dreuth
Edion, a Japanese retailer who operates 1000 stores across Japan, has announced that during March they will allow those customers who purchased an HD DVD player to trade up to a Blu-ray player for only the difference in retail price. While HD DVD sales could only be considered dismal at best in Japan, this offer allows those who did purchase the now dead format to go Blu-ray with out the common penalty of being an early adopter.
This offer is similar to one in Germany which gave a rebate to HD DVD owners who turned in their machines. No rebate offer is expected in the US, where the majority of HD DVD sales occurred.