Blu-ray Sales, December 24-30: The Dark Knight Rises Again

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Blu-ray Sales, December 24-30: The Dark Knight Rises Again

Posted January 4, 2013 07:59 AM by Josh Katz

As a result of the December holiday season, far fewer new films hit the home media format during the month's last week, a condition that allowed for some older titles to score the top sales figures on both the Blu-ray-only and overall package media charts.

At number one on both lists is The Dark Knight Rises; director Christopher Nolan's final entry in his Academy Award-winning Dark Knight trilogy, which has generated a healthy revenue in the four weeks since its small-screen debut, resurged from the second sales position to the top. It continued to thrive in the top five sales positions - and the full Dark Knight Trilogy boxset performed decently, too, with a thirteenth-place ranking on the Blu-ray only chart and a seventeenth-place ranking on the overall package media chart - and had a good HD market share of 44%.

Second place in the Blu-ray-only and overall package media charts belonged to Universal Studios' Ted. The first live-action feature from Family Guy creator Seth MacFarlane, Ted grossed over $500 million worldwide after its theatrical premiere last June and then maintained a strong foothold in the package media market, never falling out of the top three spots in its first three weeks of sales. The film sold 77% as many Blu-rays (and enjoyed an HD market share of 39%) and 86% as many total units as Christopher Nolan's superhero epic.

Finally, Pixar and Disney's Finding Nemo rounded out the last of the top three spots on the Blu-ray-only list. One of the HD format's most anticipated titles and the last of Pixar's feature-length films to receive a Blu-ray release, Finding Nemo sold 58% as many Blu-rays as The Dark Knight Rises (and had a market share of 100% on that format) and 25% as many total units. Interestingly, the animated adventure ranked much lower on the overall package media chart - there, the musical-comedy Pitch Perfect came in third place, moving 65% as many total units as The Dark Knight Rises.

Top Ten Blu-ray Sellers for Week Ending 12/30/12:
  1. The Dark Knight Rises
  2. Ted
  3. Finding Nemo
  4. Pitch Perfect
  5. Resident Evil: Retribution
  6. Brave
  7. Total Recall
  8. The Bourne Legacy
  9. Ice Age: Continental Drift
  10. The Avengers
Top Five Home Media Sellers for Week Ending 12/30/12 (% of Blu-ray's Market Share Noted):
  1. The Dark Knight Rises (44%)
  2. Ted (39%)
  3. Pitch Perfect (29%)
  4. Brave (46%)
  5. Ice Age: Continental Drift (40%)
Top Three Blu-ray 3D Sellers for Week Ending 12/30/12 (Per % of Total Unit Sales):
  1. Prometheus 3D (29%)
  2. Finding Nemo 3D (16%)
  3. Brave 3D (14%)
  4. Resident Evil: Retribution 3D (14%)
  5. The Avengers 3D (12%)