Metro-Goldwyn-Mayer Studios Inc. (MGM) and Twentieth Century Fox Home Entertainment announced today that
Bond 50 is the bestselling Blu-ray box set of 2012 with projected worldwide sales totaling $50 million in consumer spending to date. The unprecedented 23-disc premium collection features all 22 classic films on stunning Blu-ray for the first time and more than 122 hours of bonus features. The collectible box set was released on September 24 in the United Kingdom and September 25 in North America; additional international markets followed through October.
The
Bond 50 box set release was timed to coincide with the 50th anniversary celebration of the Bond franchise in 2012. The year-long campaign launched globally at the annual Consumer Electronics Show in Las Vegas, included a first of a kind exhibit of Bond vehicles at San Diego Comic-Con, the re-release of
Dr. No in U.S. movie theaters and a Roger Moore International press day before culminating with the "007 Days of Bond: the Blu-relay Tour" throughout the UK.
Debuting just prior to the theatrical premiere of
Skyfall, the Bond 50 box set includes an additional space for that Blu-ray when it is released next year.