Blu-ray Sales, December 3-9: The Dark Knight Rises to the Top

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Blu-ray Sales, December 3-9: The Dark Knight Rises to the Top

Posted December 12, 2012 09:15 PM by Josh Katz

Warner Home Entertainment's The Dark Knight Rises topped the Blu-ray-only and overall package media charts for the week that ended on December 9th. Director Christopher Nolan's final entry in his Academy Award-winning Dark Knight trilogy premiered to global acclaim last July - though the film cost an estimated $250 million, it grossed almost $1.1 billion worldwide, with $448 million of that coming from domestic totals. The Dark Knight Rises, which had an HD market share of 68%, now seems primed to dominate the home media market.

The Dark Knight Rises' influence did not stop at the number one position; consumer interest in the title also bolstered sales of Warner's new Dark Knight Trilogy boxset on the package media charts. The resurgence of this series was not surprising, given The Dark Knight Rises' success; on the Blu-ray only rankings, this bundle sold 23% as many copies as The Dark Knight Rises (and had a Blu-ray market share of 75%), and on the overall package media list, The Dark Knight Trilogy sold 21% as many units as its threequel.

Finally, an animated feature - Pixar and Disney's Finding Nemo - rounded out the last of the top three spots on the Blu-ray-only list. One of the HD format's most anticipated titles - until its release last week, it was the last of Pixar's feature-length films not available on Blu-ray - Finding Nemo's debut on this platform suffered somewhat due to The Dark Knight Rises' popularity, though it did have a Blu-ray market share of 100%. The animated adventure sold 15% as many Blu-rays and total units as The Dark Knight Rises.

Top Ten Blu-ray Sellers for Week Ending 12/09/12:
  1. The Dark Knight Rises
  2. The Dark Knight Trilogy
  3. Finding Nemo
  4. Men in Black 3
  5. Brave
  6. The Avengers
  7. The Amazing Spider-Man
  8. The Odd Life of Timothy Green
  9. The Expendables 2
  10. National Lampoon's Christmas Vacation
Top Five Home Media Sellers for Week Ending 12/09/12 (% of Blu-ray's Market Share Noted):
  1. The Dark Knight Rises (68%)
  2. The Dark Knight Trilogy (75%)
  3. Men in Black 3 (51%)
  4. Brave (35%)
  5. Finding Nemo (100%)
Top Three Blu-ray 3D Sellers for Week Ending 12/09/12 (Per % of Total Unit Sales):
  1. Finding Nemo 3D (48%)
  2. Prometheus 3D (36%)
  3. The Polar Express 3D (13%)
  4. Men in Black 3 3D (11%)
  5. The Amazing Spider-Man 3D (11%)