Blu-ray Sales, November 19-25: Brave Is Number One After Black Friday

Home

Blu-ray Sales, November 19-25: Brave Is Number One After Black Friday

Posted November 28, 2012 10:27 PM by Josh Katz

During the week that ended on November 25th, the home media market enjoyed robust sales throughout Thanksgiving week, with Black Friday and Cyber Monday two particular highlights. Walt Disney Home Entertainment's Brave definitely benefited from both online and brick-and-mortar retailers' many deals, as it yet again topped the Blu-ray-only and overall package media charts. The Pixar Animation adventure continued to perform strongly on small screens after its slightly underwhelming theatrical showing, though its HD market share fell somewhat - while that figure first totalled 51%, the market share dropped to just 28%.

The rest of the week's winners vary, depending on whether or not one is looking at the Blu-ray-only or overall package media charts. Regarding just Blu-rays, a new release, The Expendables 2, took the number two position; Lionsgate's popular action extravaganza sold 58% as many Blu-rays as Brave and had a 52% HD market share. Just below it at third place was another Top Three mainstay, Sony Pictures' The Amazing Spider-Man, which sold 44% as many Blu-rays as the Pixar feature and had an HD market share of 69%.

In terms of the overall package media rankings, however, Dr. Seuss' The Lorax came in at second place, moving 34% as many total units as Brave and having a 13% HD market share. The Hunger Games followed that feature, and it also sold 34% as many units as Brave; in addition, The Hunger Games' HD market share was 33%.

Top Ten Blu-ray Sellers for Week Ending 11/25/12:
  1. Brave
  2. The Expendables 2
  3. The Amazing Spider-Man
  4. The Hunger Games
  5. Prometheus
  6. Cinderella
  7. The Avengers
  8. Sherlock Holmes: A Game of Shadows
  9. Wrath of the Titans
  10. Secret of the Wings
Top Five Home Media Sellers for Week Ending 11/25/12 (% of Blu-ray's Market Share Noted):
  1. Brave (28%)
  2. Dr. Seuss' The Lorax (13%)
  3. The Hunger Games (33%)
  4. Madagascar 3: Europe's Most Wanted (8%)
  5. The Expendables 2 (52%)
Top Three Blu-ray 3D Sellers for Week Ending 11/25/12 (Per % of Total Unit Sales):
  1. Harry Potter and the Deathly Hallows: Part 2 3D (60%)
  2. Prometheus 3D (20%)
  3. The Amazing Spider-Man 3D (13%)
  4. The Adventures of Tintin 3D (8%)
  5. Wrath of the Titans 3D (7%)