Rating summary
| Movie |  | 4.5 |
| Video |  | 4.5 |
| Audio |  | 3.5 |
| Extras |  | 2.5 |
| Overall |  | 4.0 |
American Made Movie Blu-ray Movie Review
Making Your Own Stuff
Reviewed by Michael Reuben June 30, 2014
Tell someone that American Made Movie is about manufacturing and the economy, and they'll
probably change the subject (or end the conversation). Who wants to watch a film that sounds
like an afternoon's classwork? As it happens, though, the latest project by director/producers
Nathaniel Thomas McGill and Vincent Vittorio is a lively and fascinating experience, because
they bring a seemingly dreary but important subject vividly to life. Not only do they employ all
the resources in a filmmaker's arsenal, but they also flip the topic sideways to show how remote
abstractions—things like "outsourcing" and "trade deficit"—connect to the concerns of everyday
people.
McGill and Vittorio are independent filmmakers in the truest sense of the word. In 2001, they
founded Life Is My Movie Entertainment, through which they have produced and usually self-distributed seven films to date, both fiction and
documentary. American Made Movie has been
seen primarily in local screenings booked directly through Life Is My Movie and via video-on-demand. Specialty distributor Virgil Films has now released it
on Blu-ray and DVD.
American Made Movie starts from an indisputable fact, namely, that the U.S. has ceased to be a
world leader in manufacturing, as it was in the three decades immediately following World War
II. We don't "make things" anymore. Instead, we import our goods, because they are made more
cheaply abroad. At this point, the discussion usually turns to finger-pointing, but McGill and
Vittorio are interested in something else. They want to examine what happens to a country's
economy when its manufacturing operations shrink.
Detroit, with its derelict factories and blighted neighborhoods, is an obvious example, but it's
also too easy a target. In a much more intriguing display, McGill and Vittorio overlay scenes
from a professional baseball game with pointers identifying the countries where the uniforms,
shoes, gear and other paraphernalia originated. As their illustrations quickly demonstrate, much
of the revenue from that most American of sports is being sent overseas. Even baseball has been
outsourced.
Through excerpts from interviews with economists, trade experts, business and marketing people
and even a former U.S. Comptroller General, McGill and Vittorio examine the larger impact of
the net loss of seven million manufacturing jobs between 1979 and 2009 (during which both total
economic output and the population grew). As expert after expert points out, when jobs dry up,
there are fewer wage earners with money to spend at vendors and service providers, so that they
too lose out. When manufacturing suffers, the entire economy feels the pain. One economist
argues that the borrowing frenzy of the early 21st Century was a temporary (and ultimately
disastrous) remedy for this shortfall in earnings.
But McGill and Vittorio understand that abstractions and figures don't tell a story; so they
present two specific individuals whose experiences are emblematic of these trends. One of them
is Merrie Buchsbaum, a crafts artist who creates handmade jewelry and knick-knacks from
polymers, many in a stars-and-stripes motif in red, white and blue. Her business took off when a
buyer for the Smithsonian Institute spotted her work at a crafts show and placed an order for the
museum's souvenir shop. Buchsbaum's work became the best-selling line at the Smithsonian for
several years, until a new buyer abruptly terminated her. Why? The gift shop could obtain similar
merchandise from China for much less. But as Buchsbaum points out, why would any visitor to
the Smithsonian, a fundamentaly
American institution, want a souvenir made in
China? (There's
more to the story, but I will leave that for viewers to discover.)
The history examined in most depth is that of Mark Andol, founder of General Welding &
Fabricating, Inc. in Elma, New York. A classic American success story, Andol started a repair
shop as a teenager from his parents' garage. He eventually built a company with over 60
employees. But one day he began losing jobs for longtime customers to a competitor who was
importing more cheaply made goods, of lesser quality, from China. With profits shrinking, Andol
was forced to lay off people who had worked for him for years, who were like family to him, and
who were too old to begin again. McGill and Vittorio interview many of these people, as well as
Andol and his own family. Everyone speaks frankly about the experience.
Andol's story has a happy ending, which I will not spoil, except to say that it's blessed with a
fairy-tale magic that one usually finds only in a Hollywood script. But Andol's story also fits in
neatly with the message of
American Made Movie. The film's goal is to expand each viewer's
awareness of just how much impact each and every purchase you make has on the national
economy. It asks you to consider whether "buying American" isn't worth a few dollars more in
the long run, as a spur to rebuilding our manufacturing infrastructure. McGill and Vittorio
certainly aren't advocating that the global economy be ignored. Indeed, one of their prime
examples of international cooperation is Gwinnett County, Georgia, which actively marketed
itself to foreign investors, eventually succeeding in persuading German manufacturer Hettich to
build a major plant nearby (among others). If more local governments had the intelligence and
the political will to undertake such efforts, the U.S. might be seeing greater benefits from
globalization. Then again, there's nothing wrong with domestic industry, as demonstrated by
Greenwood, Mississippi's active cooperation with native son Fred Carl, Jr. in the founding of
Viking Range Corporation, which revitalized the town.
American Made Movie Blu-ray Movie, Video Quality 

Detailed information about the shooting format of American Made Movie was not available, but
the film is clearly an HD video production, with Virgil Films's 1080p, AVC-encoded Blu-ray
presumably sourced from digital files. The cinematographer was Alexander Falk, making his first
film as DP after working on camera crews for such films as Samsara
. The Blu-ray's image is
clear, sharp and detailed, with excellent black levels, allowing the widely varying locales to be
rendered with precision. The urban decay of Detroit is as depressing as the thriving town of
Greenwood, Mississippi is encouraging. The interview subjects are seen in detail, but one of the
reasons why the film is so entertaining is because it never becomes a series of talking head shots.
Visual interest is maintained by alternating interviews with locations, illustrations, diagrams. The
filmmakers never forget that they're making a movie, and the Blu-ray's vivid colors and fine
detail are crucial to conveying the experience.
Given the digital origination and the number of static shots, some studios would have tried for
tight compression, but Virgil has used a BD-50 and delivered an average bitrate of 25.02 Mbps.
If a tiny independent can do so well, why can't some of the majors?
American Made Movie Blu-ray Movie, Audio Quality 

The Blu-ray's lossless DTS-HD MA 5.1 track is basic and functional, prioritizing voices of the
interview subjects and the (unidentified) narrator. Some background noise accompanies the
production sound, but it does not appear to have been enhanced or supplemented. The modest
musical score is credited to Krister Jonsson, Paul Kelly and Carmen Yates; the latter two
contributed to the soundtrack for Oliver Stone's Savages, and
Kelly helped score Stone's Any
Given Sunday.
American Made Movie Blu-ray Movie, Special Features and Extras 

- 60-Minute Cut of the Film: This shorter version of the film is an option when "Play" is
selected from the menu. It was presumably created for TV broadcast and works on its
own terms, but the full version is superior.
- Deleted Scenes (1080p; 1.78:1; 8:14): The major deletions are a segment on Wigwam
Mills, an American manufacturer of socks, and an extension of the sequence about the
manufacture of the Louisville Slugger bat.
- Additional Interviews (1080p; 1.78:1; 16:01): These are lengthier portions of the
interviews seen throughout the film.
- Theatrical Trailer (1080p; 1.78:1; 1:55).
American Made Movie Blu-ray Movie, Overall Score and Recommendation 

American Made Movie has no political agenda to advance or argue. Indeed, I suspect that the
political leanings of its many participants fall at all points along the spectrum. Having recently
reviewed a documentary where the filmmaker seemed more interested in buttressing a
predetermined conclusion than understanding a subject (FrackNation), I found American Made
Movie a bracing reminder of what documentaries can be when they're made by people without an
agenda except to acquire knowledge and communicate it effectively. American Made Movie's
essential point can be politicized (as can almost anything), but it's one that's hard to dispute: A
thriving economy must be based on making and selling tangible goods. Highly recommended.